Smart Social Media Marketing Options for You Now
So what should you focus on with this marketing strategy? Tips for influencer marketing.
Make sure you do the right research
The point of influencer marketing is to expose your products to your target audience through someone they trust and who well digital marketing agency malaysia, you influence them to buy from your store. The success of this marketing strategy depends on two factors:
Do the followers of the influencers you have selected reflect your target audience? In other words, there is no point in collaborating with a beauty influencer to sell bicycle accessories;
How active are their followers? Sure, the influencer you want to collaborate with might have 100,000 followers, but how many likes and comments do their posts get? Remember to look for influencers with high levels of engagement. Put simply, they have followers who actively interact with the content. The use of the marketing tools is important there.
Prefer smaller influencers
Smaller influencers, or micro influencers, typically have between 5,000 and 50,000 followers. Compared to their more established peers, micro-influencers are easier to reach out to digital marketing agencies, they’re less likely to charge high fees, and they’re actually even more effective. Look at the data: Collective Bias found that only 3% of shoppers are influenced by celebrities, while 30% of consumers are likely to buy a product recommended by a non-famous blogger. Smaller influencers tend to have stronger and more personal relationships with their followers.
Choose a proactive approach and contact them yourself
“Start with a private message on Instagram,” said Zach Benson, founder of Assistagram. Tell them you are interested in working with them. Your message must be short, clear and conversational. Include relevant profiles, a direct request and your business.
Develop long-term relationships
Long-term partnerships with influencers can be incredibly powerful. Most brands use the term ambassador.
Relationships with ambassadors improve social proof and strengthen market presence. In other words, if you work with an influencer for a longer period of time, more people among their followers are likely to become your customers.
The content marketing is a marketing strategy that includes the process of creating, publishing and delivering content to attract and engage your target audience. Plus, there are tons of different types of content you can create for free, such as:
- Blog post
- Case studies
- White paper
- Content marketing strategies can be incredibly effective.
One study found that it can cost 62% less than traditional marketing and generate triple the number of potential customers. Content marketing is also an important part of social media marketing and search engine optimization (SEO). So how do you get started with content marketing strategies?
Focus on the value of your content
The content you create needs to be interesting and engaging. Think about content that may interest your target audience, or that can teach them something new they care about. For example, youtuber always uses the same format for his videos:
Marketing strategies: Video format
With over 1.4 million subscribers to his YouTube channel, it looks like this marketing strategy is effective!
When thinking about making money for your affiliates, don’t just think about money. In fact, with the same percentage, you could win by adding some kind of benefits such as discounts, training courses or visibility on your channels.